There are certain fundamental principles on which Directi was founded. These Fundamental principles define our Business Focus, form our Business Strategy and guide our initiatives -
Directi is an idea-enterprise. We thrive on innovation and creativity. Our services are provided at the highest end of the value chain. We are not a backend service provider. We create Internet Products and Services that fulfill various needs. These Products are indigenous. We conceptualize them and we build them.
Directi builds mass market Software Products and Services. We do not engage in custom development. We believe that we would be spreading our value too thin if we built software for a single client. We believe in product ownership. We believe in building products which can be used by millions of users. Some of the reasons/advantages of this model are -
Directi is a global enterprise. We have never considered geography as a limiting factor in any of our decisions. We harness technology to transcend geography and create a virtually global presence with respect to our users, employees, partners, suppliers and processes. Globalization for Directi means the following -
Directi believes in indigenous development. We conceptualize, develop, sell, and support all our Products. We control all aspects of our Products and Services. This results in greater control over quality and better alignment with our vision.
Directi focuses on innovation. We invest in creating high-margin, growth-intensive intellectual property as opposed to low-margin, capital-intensive infrastructure projects.
Directi believes in agile processes and process automation. We proactively identify and define processes for every function. We even have processes for defining processes. At the same time we are nimble to change. Our processes are agile and flexible. Additionally we are obsessive compulsive when it comes to process automation. From the very beginning we have strived to automate every business function we come across. We believe in a truly paperless environment. Our processes and automation are built to accommodate exponential growth. Our process orientation, agility and automation drive allow us to scale indefinitely.
- Bhavin Turakhia