User Experience at Directi

Guiding UX Principles

At Directi, we believe that a good user interface is invisible. Our job as the centralized UXD team is to remove all friction/hurdles which come in the way of our users and their task. We want to design for the most common tasks (80%) and make them dead simple. We want to create a kick-ass user experience for our products which are enjoyable and easy to use and quick to learn for our users.

Agile Approach to User Experience

At Directi, software engineering process is an Agile process. The centralized UX team at Directi, works
with our world class product engineering teams and get involved through the entire UX lifecycle of one or more projects, including gathering requirements, defining user stories, creating UX prototypes and wireframes, coordinating their implementation and integration, writing interface text, usability testing (pre and post development) and more.

In parallel to working with multiple agile teams on assigned projects the UX team also offers various research based suggestions and improvements which the product teams may incorporate in their iterations as a long term strategy.

Agile User Centered Design Process at Directi

Larger view

UX Activities

  • Write User stories
  • Task analysis
  • Create User flows
  • Build UI Prototypes
  • Hallway testing / Rapid Iterative testing using RITE

Our Weapon(s) of choice

  • Balsamiq - Quick UI mock-ups to communicate ideas
  • OmniGraffle - wireframes and flow diagrams and mindmaps
  • Axure - High fidelity mocks for Usability Testing
  • Silverback - For quick Hallway Testing
  • Morae - For UI testing

UX Books and Resources

Intro to UX

UX Design and Process

Other online resources

  • UXmatters
    A Web magazine with Insights and inspiration for the user experience community written by many practitioners
  • Boxes and Arrows
    A Journal dedicated to discussing, improving and promoting the work of the information architecture community
  • IxDA


  • Life & Medical Insurance coverage
  • Education Sponsorships
  • Attractive loan policies
  • Free Domain and hosting for Life
  • Snacks and beverages on the house
  • Concierge Services


Fun Facts about Directi
  • 98% of Directians love Star Wars
  • 100 players in the Directi Cricket League
  • 48% of Directians wear sneakers to work
  • 52% percent wear sandals
  • 6.5 ping pong games per employee, per month.
Company Facts
  • Founded in 1998
  • 600 employees globally
  • 8 offices on 3 continents
  • Powers 4.2 million domains in 240 countries

Directi Blogs & Wikis

Directi on Slideshare

General Wikis

Directi Univ Wikis

Company Blogs


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