Ad Network

Ad Network

Skenzo ( is a business unit of Directi and is amongst the largest publisher networks for the last 2 years. Over these years it has built a solid reputation of being one of the best traffic monetization companies worldwide, both in terms of technology and traffic quality. Skenzo serves over 18 billion CPC ad impressions per month. These ads are sourced from existing Ad networks - specifically Google and Yahoo.

Skenzo now intends to reduce its dependence on Google and Yahoo by launching its own CPC Text Ad Network (identical to Google Adwords or Yahoo Search Marketing).

We recommend you read up these links to acquaint yourselves with Google Adwords / Yahoo Search Marketing -

As the General Manager for this product, you need to come up with our global market domination strategy.  Prepare a presentation outlining your strategy. Your case study should contain the following -

  • A list of product features
  • Detailed Marketing strategy for gaining significant marketing share in the next 2 years and obtaining the maximum number of advertisers
  • The online advertising market is still a sliver of the global offline advertising market. Come up with strategies to convert large number of offline advertisers to online advertisers
  • Apart from CPC Text ads can you come up with any other creative ad units that you would provide?
  • Come up with a strategy to determine the order of countries you would target your marketing to. What parameters would you use to determine the markets to target?
  • What are the various value propositions for an advertiser to use an online advertising medium as opposed to an offline one?


  • Life & Medical Insurance coverage
  • Education Sponsorships
  • Attractive loan policies
  • Free Domain and hosting for Life
  • Snacks and beverages on the house
  • Concierge Services


Fun Facts about Directi
  • 98% of Directians love Star Wars
  • 100 players in the Directi Cricket League
  • 48% of Directians wear sneakers to work
  • 52% percent wear sandals
  • 6.5 ping pong games per employee, per month.
Company Facts
  • Founded in 1998
  • 600 employees globally
  • 8 offices on 3 continents
  • Powers 4.2 million domains in 240 countries

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